A method to reduce acoustic coupling in an audio conferencing system having a loudspeaker and a plurality of microphones, comprising detecting the presence of one of either a source of near-end signal or a source of far-end signal source relative to the audio conferencing system, and in the event of detecting a source of near-end signal then processing the near-end signal with high directivity towards the near-end source, and in the event of detecting a source of far-end signal or double-talk then processing the far-end signal with high coupling characteristics between the loudspeaker and microphones.