A moving toy utilizing a magnetic force movable by itself without exposing the presence of a moving force by using an interaction force by the magnetic force without relying on natural fall so that a user can take more enjoyment by the strangeness and sustaining of its movement. The moving toy comprises a moving toy body (11) having a drive belt (13) on which magnetic poles (12) are disposed at prescribed intervals, a drive means (14), and magnetic poles (15) installed on the outer surfaces of the moving toy body. A moving road surface (16) formed in a channel-shaped gutter-like body in cross section comprises magnetic poles (17) installed on the inside bottom surface thereof at prescribed intervals, and magnetic poles (18) installed on the side parts (161) of the moving road surface at prescribed intervals. The moving toy body (11) is moved by itself since the magnetic poles (12) repel against the magnetic poles (17) in the floated state thereof from the moving road surface (16) by a repulsion between the magnetic poles (15) and the magnetic poles (18) and the magnetic poles (12) are moved by the rotation of the drive belt (13) by the drive means (14). The presence of the moving force when the moving toy body (11) is moved becomes hard to know visually.