The invention relates to a display unit consisting of two panels which are joined along the lateral edges thereof, and at least one push unit joined to one of the panels and comprising first and second edges wherein at least said second edge is a free edge. The inventive display unit can be collapsed, whereby the element and the panels are disposed back-to-back adopting a flat configuration. The invention also comprises a pull element intended to rotate, curve or bend the push element thereby pushing the free second edge of the push element towards one of the two panels in order to expand the panels automatically from the collapsed configuration to a service position in which the display unit it adopts a convex configuration able to stand upright.