A service registry that supports updating and sharing of profile data with partners. The registry allows organizations such as libraries and consortia to manage and share data that define their organizations (e.g., institution type, location, main and branch institutions, URLs for electronic services, circulation statistics, and population served). Organizations share a RSS-enabled obfuscated link with their partners that enables the partners to access a page with the latest institutional profile, and to be notified when it is updated. The obfuscation of the RSS feed provides a notification while keeping the data private. Every time a user creates an institutional profile, an equivalent RSS-enabled page is generated that can be reached through a RSS feed that has an obfuscated link name. The user shares this link with the institution's partners and others that have a need to know the information and to access details about the institution and its services.