An image forming apparatus uses toner that is given color-generation information and a color-generation state or a non-color-generation state of the toner is controlled, and includes an image carrier, a unit that forms toner image on the image carrier, an intermediate transfer medium that the toner image formed on the image carrier is transferred to, a first transfer unit that transfers the toner image to the intermediate transfer medium surface, a unit that gives color-generation information to the toner image transferred to the intermediate transfer medium, a second transfer unit that transfers the toner image transferred to the intermediate transfer medium surface to a recording medium, a unit that fixes the toner image transferred to the recording medium and a unit that causes color generation in the toner image that the color-generation information is given.