The invention provides a method of treating a subterranean formation penetrated by a wellbore, the method comprising the steps of: (a) mixing a particulate and an active material to obtain an at least partially coated particulate, wherein: (i) water forms a contact angle of less than 90 degrees with a surface of the particulate, (ii) the active material is capable of forming a coating on the particulate, (iii) the active material forms a contact angle less than 90 degrees with the particulate, and (iv) water forms a contact angle of greater than 90 degrees with a layer of the active material; (b) mixing the at least partially coated particulate and a carrier fluid to obtain a treatment fluid; and (c) introducing the treatment fluid into the subterranean formation through the wellbore to deposit the at least partially coated particulate into the subterranean formation.