A system and method is disclosed for promoting offered products and services to a plurality of mobile device users. The method generally comprises the steps of generating at least one general broadcast message directed to commercial offers of at least one provider (i.e., retailer) of the offered products and services. The general broadcast message is preferably broadcast from a central server over a prescribed geographic area. Responses from end users to the broadcast message are monitored at the central server to create profile information of the responding users for use in qualifying business relationships with the providers of said products and services. The responses may be further utilized to construct a market directed to inducing the providers of the offered products and services to purchase broadcast message blocks for future promotions. Establishment of such a market includes the establishment of pricing criteria based on user response rate statistics.