An emulsion lotion composition including a) a partially hydrolyzed polyvinyl alcohol having a degree of saponification of 70 to 96 mol %, b) a carboxyvinyl polymer, c) an oil component at not greater than 40 mass % relative to the total compositional amount, at least 60 mass % of the contained oil component being a liquid oil, and d) an inorganic salt, the pH being 3.5 to 8.5, and the viscosity at 25.degree. C. being 30 mPas to 310 mPas by oscillation viscometer, is an emulsion lotion composition that can be stored stably for a long period of time without adding a surfactant, has an excellent feeling when used, and can be prepared simply. This enables it to be used as an external preparation such as a pharmaceutical or a cosmetic.