An image processing apparatus has a light source luminance calculating unit which calculates the luminances of the light sources of the plurality of colors of a back light based on an input image, a light source maximum value detecting unit which detects a light source maximum value that is the largest value in the light source luminances of the plurality of colors, a light source luminance correcting unit which corrects the light source luminances to obtain corrected light source luminances so as to reduce the difference among the light source luminances of the plurality of colors if the light source maximum value is smaller than a threshold value, a gradation conversion function calculating unit which calculates a gradation conversion function applied to the input image corresponding to each of the plurality of colors, by using the corrected light source luminance, and a control unit which converts the input image by using the gradation conversion function and outputs the input image to a liquid crystal panel and generates the luminance control signal by using the corrected light source luminance and outputs the luminance control signal to the back light.

 
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