A digital photo frame for storing and displaying photos. The photo frame has a photo-sized display screen rotatably mounted on a support such that the display screen is configurable in landscape-viewing or portrait-viewing orientations by rotation of the screen. A memory stores photo image files tagged as either landscape orientation or portrait orientation and a user interface receives instructions to display photos stored in the memory. A processor is configured for receiving orientation data regarding an orientation of the display screen, retrieving only photo image files from the memory that are tagged with an orientation corresponding to the orientation of the display screen, and displaying the retrieved photo image files as photos on the display screen.