A telematics unit monitors location information and a vehicle information bus for diagnostic and other vehicle information and a request for services command initiated with hardware coupled to the telematics unit, remotely from another device, or automatically upon the occurrence of a vehicle trigger. The telematics unit composes a request message that includes vehicle location information and an indicator of a type of services requested, and transmits the message to a telematics server. The server performs a table lookup to find entries containing information of requested services available within a predetermined range of the vehicle. The server transmits a response message to the telematics unit, or other device, for presentation of the requested information. The response message may include a file containing promotional information relative to the service provider(s). The TCU may transmit a message that includes metrics relative to how a user played the promotional information file.