A method of mounting a squeaker into a hard rubber ball toy. A separate sleeve or shroud is provided that retains a squeaker and forms the noise producing element to be inserted into the rubber toy. The sleeve has a recessed area that tightly mates with an opening in the rubber toy and also includes a bonding surface to secure the sleeve to the toy. The shroud could also be formed with differently sized flanges that extend from a proximate end of the sleeve. An inherent feature of the disclosed structure is that the flanges will cause the noise producing element to be retained within the toy even if the bonding of the shroud to the opening in the toy happens to fail.