A system provides push services and information to mobile stations via broadcast messages. The broadcast messages are made on predetermined cell broadcast channels, which are associated with an inbox on the mobile stations. Contained within the messages are Uniform Resource Locators (URL) that, when accessed, provide multimedia and other rich content to the mobile station. The system allows wireless carriers to provide features such as Wireless Access Protocol (WAP) push operations via cell broadcast to many mobile stations in a geographic area without the need to individually address messages to the mobile stations.