A technique is provided for dynamically extending a network device manager when a new device and/or service are added to a network. A technique for extending a rule set associated with the management system is also provided. A service discovery module discovers a new network device on a network. A service operation module (SOM) is generated for the network device. The SOM provides an interface for a management module (MM) to communicate with the network device. The SOM provides data, corresponding to the service provided by the network device, to the MM. When a client sends the MM a request for a service provided by the network device, the MM provides the service request to the SOM which forwards the request to the network device. Users of the network device manager may define rules for a network device after the network device is added to the network, wherein the MM issues a service request of a network device in response to receiving an event notification.