A mobile wireless communication device, and methods therein, including
producing a user-configurable sensory output (620) upon the occurrence of
some event on the device, for example, the transition between sleep and
active modes, or the mechanical actuation of a portion of the device. In
some embodiments, the user-configurable sensory output terminates (630)
after a specified time period. In other embodiments, a service provider
selects the sensory output and associates it with a particular event that
occurs on the device, whereupon the sensory output is produced on the
device upon the occurrence of the event, for example, to communication
information from the service provider.