A dentifrice composition of the invention can be applied to teeth and/or gums by any conventional A dentifrice composition comprises (a) calcium carbonate having properties of particle size and angularity effective to provide mild abrasivity to dental enamel; (b) red iron oxide of low abrasivity in an effective amount on which to impart red color to the composition; and (c) a herbal component comprising at least one botanical or extract thereof, in a total herbal component amount effective to promote oral health.