A reflective display apparatus that creates a display by moving particles includes a front substrate and a back substrate, a plurality of colored charged particles and an insulated liquid sandwiched between the front substrate and back substrate. A reflective first electrode and a second electrode are placed on the back substrate, and a support member is provided to keep a distance between the front substrate and the back substrate. A first portion of an area of the first electrode which borders on the second electrode is covered by a colored layer, which color is the same as the color of the charged particles.