The automatic vehicle braking device is equipped with a braking force control processing portion which, based on the judgment result of a collision judgment processing portion and the judgment result of a steering avoidance judgment processing portion, imparts a turning property in a direction of head-on collision to the vehicle when the lateral position of the obstacle with respect to a travel route curve is large in a condition in which the driver is unconscious of a high possibility of collision between the vehicle and the obstacle and has taken no steering avoidance action yet. As a result, it is possible to reduce the speed of the vehicle and, at the same time, mitigate the damage suffered by the vehicle occupants at the time of collision.