Temporary increased broadband bandwidth services for high speed access and download of Internet websites are provided to end user DSL subscribers by a system and method to increase speed of accessing certain Internet websites to incentivize the end user DSL subscribers to purchase higher speed broadband services and to incentivize content providers to pay for the temporary increased broadband services. The speed category of a customer premises equipment turbo modem is controlled by either a wired or wireless serving center computer processor, based on either the wired or wireless serving center computer processor determining whether to download Internet and video content at a predetermined selected speed category.