The present invention is directed to a poker lottery game, including a poker lottery ticket, which leverages commonly known gaming rules and introduces multiple levels of game play. The ticket may be generated by a terminal located at, but separate from, a point of sale location. The ticket includes one or more lottery numbers along with card values corresponding to the lottery numbers. The ticket may be generated with one or more levels of play disabled or with one or more of the lottery numbers/card values concealed. The disabled levels may be enabled, the one or more of the lottery numbers/card values may be revealed, or the play value of one or more levels may be increased by registering the ticket, as part of a loyalty rewards program or web loyalty program, by purchase, by disabling one or more enabled game play levels or by combining multiple poker lottery tickets.