An imaging apparatus includes an imaging unit configured to take an image of a subject; a histogram producing unit configured to produce a histogram of image data of the image; a tone correction unit configured to make a tone correction on the image data; a feature histogram table including a plurality of feature histograms respectively corresponding to a plurality of reference image patterns; an input-output characteristic table including a plurality of input-output characteristics respectively corresponding to the plurality of feature histograms; an input-output characteristic adjustment unit configured to calculate the similarity of the histogram produced by the histogram producing unit with respect to each feature histogram, to select an input-output characteristic according to the calculated similarity, and to adjust the selected input-output characteristic in accordance with the similarity, wherein the tone correction unit is configured to make the tone correction based on the input-output characteristic adjusted by the input-output characteristic adjustment unit.