Systems and methods for automating the price adjustments for items in a network-based environment are described in this application. The price adjustment can consider both the price information and non-price information of an item. The price information can include the price of the item charged by a single seller or a group of sellers, as well as a customer's reaction to that price. The non-price information can contain any criteria other than the price of the item, including actual or anticipated inventory levels, initial cost, product life cycle, future demand, etc. The systems and methods can then adjust the price of the item for sale on an automated, or even semi-automated, basis without the need for manual intervention. The systems and methods could also contain a feedback mechanism that tracks the price adjustment and the conditions for making that adjustment, thereby aiding the formulation of pricing strategies for the item.