A printed product, with a number of inserts, is printed on a printing machine. The pages of the inserts are printed by the printing machine as product pages on the web. The web is then folded in a folder that is a part of the printing machine to thereby form at least one of the inserts of the printed product. The printed product is laid out at an exit of the folder and the web is folded in such a manner that a final format of each insert completely shows one of these printed pages. Before the printed product is laid out at the exit of the folder, inserts which belong to the same printed product are collected in the folder by placing these inserts one atop the other.