An elastomer fishing lure skirt comprising a silicone based elastomer substrate having a rough side wherein the substrate is separated into a plurality of filaments. The lure skirt further comprises an adhesive such as Chemlock 697, RTV adhesive, Lock Tight, or combinations thereof. The lure skirt further comprises a biaxially-oriented polyethylene terephthalate polyester film having a metalized foil, colored foil, holographic film, or combinations thereof bonded to its surface. Additionally, the lure skirt includes a means for semi-permanently binding the filaments together to form said lure skirt.