Community-based rating information is generated about a Web site, Web page or other network-accessible content for use in Web filtering operations. The rating information may relate to the appropriateness of the content for a particular audience or audiences, such as for children or for children of different age groups. The rating information is based on feedback provided by users who have accessed the content in question. Where the group of users providing feedback is sufficiently large, the rating assigned to the content will tend to accurately reflect community standards. Also, because the rating information is based on user feedback, the rating information can change over time to reflect changing community attitudes towards content.