A response system and method of retrieving user responses from a plurality of users includes providing a plurality of base units and a plurality of response units, each of the response units adapted to receive a user input selection and to communicate that user input selection with at least one base unit utilizing wireless communication. Personality data is provided for the response units. The personality data facilitates communication with a particular base unit. The personality data of a particular one of the response units is changed in order to change which of the base units that response unit communicates. This allows a response unit to become grouped with a particular base unit at a particular time and become grouped with another base unit at another particular time. The personality data may be obtained from a database.