A system for fishing using one of a plurality of rates of fall. Each of the rates of fall provides a different depth for delay between a cast and retrieval. The system includes a plurality of swim bait fishing lures. Each of the swim bait fishing lures includes an elongated body having a head and a rear along a longitudinal axis, a reduced tail portion flexible in a lateral direction and tapered laterally toward the rear, and an enlarged tail flaring from the reduced tail portion. The enlarged tail can have a tapered top and a tapered bottom, each formed from two intersecting faces. Each of the faces is characterized by a contour extending from the reduced tail portion on each of the faces to cause a vortex within a vicinity of each of the faces from a flowing fluid. Each of the swim bait fishing lure includes a weighted insert proximate the head. The system provides the plurality of rates of fall characterized by the respective weighted insert.