An environmental-load announcing apparatus calculates, as an execution value, a value of an environmental load required by a printer to print a print target image on a sheet, sets, as a reference value, a value of an environmental load caused if the printer prints, with reference setting content, the print target image on the sheet and calculates a degree of the calculated execution value with respect to the reference value, and causes a display device to display, as a degree of effort with respect to the environmental load in the printing executed by the printer, the degree of the execution value with respect to the calculated reference value.