The banding device for application to a segment of footwear, whether it be to the heel, sole, around the vamp portion of the shoe, in any combination thereof, which due to its elasticity allows for its stretching into position to be secured either as an endless or continuous loop, or a segment of a length of elastic device, for application to these components of the shoe to vary the coloration, design, indicia, trademark, or other aesthetics for the footwear.