The invention is a water-soluble thickener made of a copolymer that is obtained by copolymerizing 2-acrylamido-2-methylpropanesulfonic acid or its salt, hydroxyethylacrylamide, and a crosslinking monomer, or that is made of a copolymer that is obtained by further neutralizing said copolymer that has been obtained using an alkaline agent. It also provides a cosmetic in which this water-soluble thickener has been blended. It is an object of the invention to provide, as a water-soluble thickener, a copolymer which, when blended into a cosmetic, demonstrates a sufficiently satisfactory degree of usability and is excellent in terms of stability and safety.