A disposable absorbent article having improved interactive graphics is disclosed. The disposable absorbent article defines a front waist end, a back waist end, and a length which extends between the front and back waist ends. In particular embodiments, the article includes an active graphic disposed on the bodyside liner and/or outer cover, and the active graphic is positioned within one of a frontmost 30% and a backmost 30% of the article's length. In particular embodiments, the article includes an active graphic disposed on the article's bodyside liner and/or outer cover, and the active graphic consists essentially of insoluble ink. In particular embodiments, the article includes an active graphic disposed on the article's bodyside liner and/or outer cover, and the article is adapted to provide for an at least partial disappearance of the active graphic without requiring that the active graphic directly contact liquid to effect the at least partial disappearance.