During the transport of flat products, in particular folded products which are transferred at the end of a transport path to an assembly which forwards them, a great degree of freedom from faults can be attained by the fact that, in the case of lower transport speeds, the products are accelerated during the transfer by air which passes along them at a higher speed in the transport direction than the transport speed. In the case of higher transport speeds, the products are expediently braked during the transfer by reducing the pressure in the gap between one of their surfaces and an adjacent guide surface.