A vehicle position specifying device includes a reception unit that is installed in a vehicle and receives radio waves transmitted from a positioning satellite, a measurement unit that measures coordinates of the reception unit based on a reception result of the reception unit, a communication unit that acquires vehicle-position information on a position of an own vehicle from outside the vehicle, and a calculation unit that calculates an installation position of the reception unit in the vehicle based on the coordinates of the reception unit and the vehicle-position information.