An image capturing apparatus may include a function holding unit configured to hold functions of the image capturing apparatus, the functions being classified into corresponding categories; an identifier holding unit configured to hold category identifiers indicating the categories and function identifiers indicating the functions; a category display control unit configured to allow the category identifiers to be displayed along the horizontal direction; a function display control unit configured to allow the function identifiers corresponding to the category to be operated in accordance with an operation input to be displayed along the vertical direction; and an operation accepting unit configured to accept an operation input for selecting one of the function identifiers displayed by the function display control unit.