A system and method for conducting opinion surveys using electronic mail (e-mail) as the transport mechanism is disclosed. A multimedia-enhanced e-mail message is created using an authoring tool in conjunction with a web command launcher. The enhanced e-mail message is distributed to a select set of recipients using a communication engine. The recipients individually review and respond to the questions and issues posed in the enhanced e-mail message. The responses from the various recipients are collected automatically, filtered and stored in one or more databases using a proprietary aggregation engine. The stored responses are then analyzed using an analysis engine to generate one or more reports for distribution under the direction of a user.