A fishing rod holder (H) includes a first leg (12) having an inner edge (14) in direct contact with an inner surface (18) of a vertical sidewall (20) of a bucket (B) or other support object. A second leg (28) having a length shorter than the first leg is disposed parallel to the first leg. The second leg is in direct contact with an outer surface (34) of the vertical sidewall (20) of the bucket. The first leg and the second leg define a slot (42) which receives the vertical sidewall (20). An arm (60) extends from an upper end (38) of the second leg. The arm (60) includes a first portion (62) extending upward from the second leg at an angle away from the first leg and a second portion (64) extending upward from the arm first portion at a negative angle. The arm lower and upper portions each include an inner side (66, 68). A bridge (44) spans a top end (24) of the first leg and an upper end of the second leg, interconnecting the first leg and the second leg. The bridge includes a side (48) extending upward from the inner side of the arm lower portion in parallel relation with the inner side (68) of the arm upper portion. The side (48) of the bridge and the inner sides (66, 68) of the arm lower and upper portions define a channel (74) for supporting a fishing rod (F).