A plush toy animal figure defines a shape corresponding to a fanciful four-legged animal having a pair of elongated ears and a large head and nose. A movement mechanism supported within the plush animal figure includes a battery-powered motor drive and gear apparatus which is operatively coupled to a pair of elongated rigid ear paddles within each of the figures ears. A third paddle is supported within the head and nose of the figure and is operatively coupled to the gear drive. A pair of cams are moved by the drive mechanism and are used to actuate a pair of reversing switches. The reversing switches produce a reversal of drive motor direction each time they are actuated. The cams are positioned such that they alternate the actuation of their respective reversing switches. As a result, the motor is reversed when the ears and nose of the figure reach their upper and lower points of pivotal movement.