A dealer inventory management system is provided for recommending which types of vehicles a dealer should order from the automotive manufacturer. The computer-implemented system includes a vehicle sales data structure for storing vehicle sales information, a dealer data structure for storing dealer information, and a vehicle availability data structure for storing which vehicles are available to each dealer. A market determination module accesses the vehicle sales and dealer data structures to determine an ideal sales mix of vehicles for each dealer based upon a sampling of vehicle sales made in the dealer's local market. A dealer assessment module then accesses the vehicle availability data structure to formulate a recommended order for each dealer by comparing the dealer's ideal sales mix to the mix of vehicles available to that dealer.