A route guide apparatus and method finds a route to a destination and supplies the route to a user terminal. The apparatus stores information regarding facilities which are landmarks, searches for a route that reaches the destination and that passes near at least one of the facilities which is a landmark, and supplies the route to a user terminal. The route guidance apparatus and method may further store advertisement information. In that case, preferably a search is made for a route that passes near the facility which is a landmark and whose advertisement information is to be supplied to the user. This enables advertisers to supply advertisement information to the user when the user passes near the landmark facility.