A vehicle lighting device has a housing, a plurality of light guides extending in radial fashion from the substantially center part of the housing, a reflector within the housing, and a plurality of LED light sources. The surface of each light guide has a reflective region with a reflecting means along the longitudinal direction thereof and an transmissive region in which the reflecting means is not provided. The transmissive region faces forward, and the reflective region faces rearward. The reflector is disposed further to the rear than the light guides, and in opposition to the reflective regions. Each LED light source is in proximity to one end of a light guide.