An agent presentation apparatus for transmitting and receiving a message and operating based on a knowledge base and a rule base. In particular, where an agent for carrying out a user request uses knowledge of a knowledge description or an action description between agents and executes communication, for example. An agent can request a WWW page locally or remotely over a network to retrieve already existing contents and make a presentation that might include one or more of images, voice, and text along with the WWW page. The apparatus can also respond to user questions about the WWW page using the knowledge description and/or the action description, for example.