An advertising method and system to disseminate information concerning
multiple products includes a database containing the information and
provides a perceivable stimulus to a consumer positioned proximate to
site, with the site being remotely disposed with respect to the database.
To disseminate the information, a set of software modules are employed
which implement a set of functionalities intended to provide centralized
management, remote distribution, and the stimulus. The stimulus is
provided by playback of digitally encoded information which may include a
stimulus that is either auditory, visual, olfactory, tactile or any
combination thereof. The stimulus may be provided by a dedicated
multimedia kiosk which includes a monitor, digital processor having a
sound card and an input device, such as a keyboard or a mouse. In
addition, the stimulus may be provided using products advertised for sell
in the retail store where the consumer is located or in conjunction with a
kiosk. The stimulus may be either interactive or non-interactive. For
example, an interactive consumer stimulus may be initiated by a consumer
scanning a UPC code on a product of interest.