A liquid crystal driving integrated circuit capable of adjusting display contrast and requiring no externally attached components. A resistor formed by four serially connected resistor elements R1 has one end connected to a reference voltage VLCD0 applied from an operational amplifier 8, and the other end connected to an external variable resistor 25 through a terminal 24. Consequently, liquid crystal driving voltages VLCD0, VLCD1, VLCD2, VLCD3, and VLCD4 can be finely adjusted not only by eleven versions of reference voltage VLCD0 in accordance with voltages at respective connection points of twelve serially connected resistor elements, but by changing the resistance of the external variable resistor 25, to thereby provide a liquid crystal driving integrated circuit 1 that can be used for a variety of general purposes. Since only one external variable resistor 25 is required and this resistor is inherently variable, there is no need to consider variation in characteristics.