A flexible support structure shaped to conform to the cup portion of
breast-supporting garments is described. The support structure may be
constructed from a polyurethane foam or similar material and comprises a
rib molded onto the lower U-shaped edge to provide support and yet
sufficient flexibility. The present support structure thus eliminates the
need for underwire structures and allows ease of manufacture, eliminates
damage caused to the fabric by conventional underwire structures, and also
provides enhanced comfort to a user.