The present invention relates to a TiO.sub.2 pigment coated sequentially in
a wet treatment process with hydrous silica and hydrous alumina both in
the presence of citric acid wherein the resulting pigment is coated with
from 1 to 4% amorphous alumina based on the weight of the untreated
TiO.sub.2 ; from 3 to 6% silica glass based on the weight of the untreated
TiO.sub.2.