Systems and methods are provided for predicting visitor traffic to a
network of web site pages. The systems and methods are used, as an
example, to predict the inventory of total available online advertisements
available within the network for a forthcoming period. The visitor traffic
includes page viewing, listening or transacting on web pages within a web
site, wherein the web pages are categorized by subject, interest areas or
specific user queries such as word or phrase searches. For each page whose
traffic is being predicted, the system takes into account annual
seasonality, day-of-week, holidays, special events, short histories, user
demographics, user web behavior (viewing, listening and transacting) and
parent and child web page characteristics.
