A liquid crystal display device includes a first substrate, a second substrate
opposing the first substrate, a liquid crystal layer provided in a gap between
the first substrate and the second substrate, and a temperature adjustment member
formed on the first substrate and/or the second substrate. The panel temperature
T ( C.) of the liquid crystal display device is controlled to be equal to
or greater than TNI-65 and less than or equal to TNI-15,
where TNI ( C.) is the nematic-isotropic phase transition temperature
of the liquid crystal composition of the liquid crystal layer.
