A method and apparatus are disclosed for transmitting advertising information
to
a mobile terminal over a first connection during a synchronization session and
storing the advertising information in a local memory of the mobile terminal. A
rich text document is transmitted to the mobile terminal over a second connection,
wherein the rich text document comprises conditional code comprising advertising
display criteria including a first identifier for retrieving selected advertising
information stored in the local memory of the mobile terminal and a second identifier
for downloading the selected advertising information from the Internet.
