A method and apparatus for the selection of oral care chemistries by a consumer
from a plurality of available options. An oral care selection advisor first requests
information from a consumer regarding their oral care preferences. The oral care
selection advisor then selects a classification of chemistries from among at least
two available classifications corresponding to those oral care preferences. The
information is then displayed from the oral care selection advisor identifying
at least one chemistry within the selected classification, allowing the consumer
to identify the chemistries corresponding to the consumer's oral care preferences.
