A method and system for purchasing assets on behalf of customers who use financial
transaction media such as credit cards, ATM/CAT cards, and electronic commerce
managed by a financial institution. As the customer uses his financial transaction
medium to purchase goods and services, he generates a sum of purchases. This sum
is converted into incentive points that are added to incentive points previously
earned. When the customer has enough incentive points, the method or system purchases
an asset, such as a stock, on the customer's behalf, using the incentive points.
The utilization of this method or system may be over a short-time promotional period,
or it may commemorate a special occasion, or it may be used as part of a compensation
package for an employee of a corporation.